MotoLot

MotoLot

MotoLot is an online wholesale vehicle market, supplying dealerships with quick and easy access to vehicles. They pride themselves on their easy to use platform which provides a quick turn over for a large number of vehicles. Instant and flexible sales and purchasing options makes it a leader in the online wholesale car market.

The brand had to appeal to the target demographic which was predominately male car dealership owners and also fit within the digital start-up space. The connected O’s represent moving vehicles from one place to another which signals sales and purchases. The top curve creates a car while the bottom creates a smiling face, representing the happy clients.

Deliverables: 
– Branding