Springwood Start

Located in the foot hills of Gawler East, Springwood is rapidly developing as an aspirational village-style community which builds upon the natural attributes, history and community spirit of Gawler.

‘Springwood Start’ was a campaign targeted towards first home buyers. Springwood offers affordable large sized blocks with a great location and awesome amenities so we came up with the positioning of ‘What if?’ The visual tone was to appeal to a younger demographic who are purchasing their first home.

Deliverables:
– Strategy and positioning
– Branding
– Graphic design
– Print and digital campaign